Overview of the hottest self-adhesive printing mar

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Overview of China's self-adhesive printing market

in the 1930s, self-adhesive materials were first applied in the United States. Due to the expanding demand for this special composite material, self-adhesive printing has gradually evolved into an independent printing field, and more and more enterprises engaged in professional self-adhesive label printing at home and abroad. As far as China is concerned, the unprecedented development of the printing industry in terms of production scale, technical level and market space has driven the development of self-adhesive printing to an unprecedented level

it is understood that the demand for self-adhesive labels in China is rapidly increasing at a rate of more than 20% each year, and the financial report for the first half of 2016 is released in the same period. At present, China's self-adhesive label market is about 450 ~ 500million square meters, with a per capita share of only 0.3 square meters/person/year, while some developed countries, such as Australia, have a per capita share of 12 square meters/person/year. Therefore, China's self-adhesive label market has great potential

now, self-adhesive labels have broad development prospects in the world. Take the outer packaging materials of cosmetics in the United States as an example, self-adhesive film labels account for 35%, direct silk printing accounts for 30%, self-adhesive paper labels account for 11%, and in mold film labels account for 11%. It can be seen that self-adhesive labels account for 46% of its outer packaging material market

among them, Hong Kong and Guangzhou account for 67% of China's self-adhesive label market. The Shanghai market has developed rapidly in recent years. It is expected that in four or five years, Shanghai will become the largest self-adhesive label market in China. However, as far as the current situation is concerned, the focus is still on the Guangdong market

at present, the global self-adhesive label printing can be divided into three camps according to the different printing methods

1. Mainly flexographic printing

North America is a typical representative of self-adhesive label printing with flexographic printing as the leading technology. The main equipment is a small and medium-sized unit type printing unit, which is mainly composed of ink, and adopts the roll to roll printing and round pressing die-cutting method, which has the characteristics of high production efficiency, advanced technology and environmental protection requirements

take Weber company in Chicago, USA as an example. The company has more than 20 mcandi flexographic printing machines with specifications ranging from 7 inches to 25 inches, which are mainly used for self-adhesive label printing

2 this shows that Embossing and flexographic printing are half and half

this processing method is mostly in Europe. The application of flexographic printing is basically the same as that in the United States. Relief printing also accounts for 50% of the proportion, and all relief printing uses UV ink, and most of the equipment is laminated or satellite. The material processing method is also roll to roll printing

3. Mainly embossing

this method is mainly in the Asia Pacific region. Developing countries in the Asia Pacific region have many homes, and label printing is still relatively backward. Even if letterpress printing is used, only a few use UV ink equipment. Liang Tieshan, chairman of most label Pingmei Group, also told Caixin that it is powerless to dispose of assets. Printing still uses resin ink, roll to roll printing and sheet fed printing; Due to the high proportion of manual labeling, sheet fed offset self-adhesive labels are widely used; In the way of die cutting, flat die cutting is the main method

the basic situation of self-adhesive label printing in China

the self-adhesive label printing in China began in the late 1970s. The main technology, process and materials came from Japan, and rose in coastal cities such as Tianjin, Qingdao and Guangzhou and spread to the whole country

the domestic self-adhesive label printing market has continued to grow rapidly in recent years, with an average annual growth rate of more than 20%. There has been a certain development from raw material production, printing processing technology, label production capacity to equipment introduction and localization, as shown in table 1-3

in recent years, with the entry of foreign label printing enterprises and products into China, while introducing advanced equipment, technology and management experience, the self-adhesive market is also gradually bred. At present, all kinds of high-end labels can be processed in China, and some labels previously printed abroad have been converted to domestic processing, which is also the main reason for the rapid development of label printing in China

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